Communications
Getting your ideas across clearly, creatively and engagingly is essential for any organization. With my expertise from 8 years in the travel industry, including as VP of Content for Trip.com and Head of Editorial for Skyscanner, I can help you develop a strategy for your content and communications that helps your brand shine on every channel.
Services:
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Digital, content and PR strategy
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Brand
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Social Media
Work with me if you:
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Understand that digital content and building a brand is not just about short term sales
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Like to take a creative approach and dislike bullshit
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Are in travel or the arts
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Care about ethics and sustainability for your business and your messaging
My unique experience includes:
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Leading content for Trip.com, a startup that pioneered personalized travel recommendations, acquired by the CTrip Group in 2017
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Leading data-informed communications campaigns to garner PR and social coverage
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Working closely with the CEO on the rebrand from Gogobot to Trip.com
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Collaborating with product teams on new features which impacted app retention and garnered press coverage and content partnerships
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Leading content strategy training for global teams at Skyscanner
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Creating a freelancers' programme for Trip.com voted in the top 50 worldwide alongside Airbnb and other large companies*
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Conference speaking and presenting (Traverse, Women's Travel Fest, NY Times Travel Show), press spokesperson (Forbes, HuffPo, Kiplinger, Her Magazine)
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Deep knowledge of the travel and arts sectors
*Kalo freelancers survey