Communications

Getting your ideas across clearly, creatively and engagingly is essential for any organization. With my expertise from 8 years in the travel industry, including as VP of Content for Trip.com and Head of Editorial for Skyscanner, I can help you develop a strategy for your content and communications that helps your brand shine on every channel. 
 

Services:

  • Digital, content and PR strategy 

  • Brand 

  • Social Media 

Work with me if you: 

  • Understand that digital content and building a brand is not just about short term sales 

  • Like to take a creative approach and dislike bullshit

  • Are in travel or the arts 

  • Care about ethics and sustainability for your business and your messaging 
     

My unique experience includes: 

  • Leading content for Trip.com, a startup that pioneered personalized travel recommendations, acquired by the CTrip Group in 2017

  • Leading data-informed communications campaigns to garner PR and social coverage 

  • Working closely with the CEO on the rebrand from Gogobot to Trip.com

  • Collaborating with product teams on new features which impacted app retention and garnered press coverage and content partnerships 

  • Leading content strategy training for global teams at Skyscanner 

  • Creating a freelancers' programme for Trip.com voted in the top 50 worldwide alongside Airbnb and other large companies*

  • Conference speaking and presenting (Traverse, Women's Travel Fest, NY Times Travel Show), press spokesperson (Forbes, HuffPo, Kiplinger, Her Magazine) 

  • Deep knowledge of the travel and arts sectors 

*Kalo freelancers survey