Communications

Getting your ideas across clearly, creatively and engagingly is essential for any organization. And it's not just what you say, it's who you're saying it to and where you say it. Using my expertise from 8 years in the travel industry, including as VP of Content for Trip.com and Head of Editorial for Skyscanner, I can help you develop a strategy for your content and communications that helps your brand shine on every channel. 
 

Services:

  • Digital, content and PR strategy 

  • Brand 

  • Social Media 

Work with me if you: 

  • Understand that digital content and building a brand is about marketing, not just sales 

  • Like to take a creative approach and dislike bullshit

  • Are in travel or the arts 

  • Factor ethics and sustainability in your strategy and messaging
     

My unique experience includes: 

  • Leading content for Trip.com, a startup centering personalized recommendations acquired by the CTrip Group

  • Leading data-informed communications campaigns to garner PR and social coverage 

  • Working closely with the CEO on the rebrand from Gogobot to Trip.com

  • Collaborating with product teams on new features which impacted app retention and garnered press coverage 

  • Leading content strategy training for global teams at Skyscanner 

  • Creating a freelancers' programme for Trip.com voted in the top 50 worldwide alongside Airbnb and other large companies (Kalo freelancers survey)

  • Deep knowledge of the travel and arts sectors